Resources

Looking to build a strong brand for your business? Check out these free resources! They’re packed with tips and tools to help you understand, shape, and grow your brand—perfect for startups and small businesses ready to lay a solid foundation.

Business Model Canvas

The Business Model Canvas is a strategic tool that helps you visualise, analyse, and optimise your business model on a single page. It’s particularly useful for established businesses and startups to understand how they create, deliver, and capture value.
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Defining Purpose Canvas

Your ‘why’ matters! This template helps you articulate your purpose clearly and concisely. Use it to clarify your mission, values, and impact, so you can connect with your audience and drive meaningful outcomes with confidence.
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Lean Canvas

The Lean Canvas is a simple, one-page business planning tool designed to help you quickly outline and validate your business idea. It focuses on identifying the most critical elements of your business, making it an ideal framework for startups or any project in its early stages.
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Product-Market Fit Canvas

The Product-Market Fit Canvas is a strategic tool that helps you align your product with your target market’s needs, ensuring your offering solves real problems and delivers value customers are willing to pay for. It’s ideal for startups, entrepreneurs, small to medium businesses, product teams, and innovators looking to validate ideas, refine their approach, and achieve product-market fit.
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Value Proposition Canvas

The Value Proposition Canvas is essential for businesses looking to design products or services that deeply resonate with their target audience. By using this tool, you gain clarity on how to differentiate your offering, improve customer satisfaction, and increase the likelihood of success in your market.
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Empathy Map Canvas

The Empathy Map Canvas is a powerful tool for understanding your customers’ feelings, thoughts, and behaviours. By putting yourself in your customers’ shoes, you gain deeper insights into their needs, motivations, and pain points. This tool is essential for creating customer-centric strategies and ensuring your product or service truly resonates.
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