With over 20 years of experience in business, branding, and brand development, I bring a depth of expertise and insight to every project I take on. My career has been shaped by a passion for helping businesses uncover and build their unique identities, guiding them through the complexities of starting and maintaining a brand.

For the past decade, I led Goodwork, an award-winning naming and branding agency based in Sydney. This role honed my skills in strategic thinking, creative execution, and relationship-driven consultancy. From crafting standout brand identities to shaping long-term strategies, I’ve worked alongside businesses to ensure their brands resonate and thrive.

In addition to my consultancy work, I’m an entrepreneur actively building my third e-commerce brand from the ground up. This hands-on experience gives me a unique perspective on the challenges and opportunities businesses face in today’s competitive landscape, allowing me to offer practical, actionable advice to my clients.

At Blake Young Co., my approach is deeply personal and collaborative. I see myself as a trusted partner, guiding businesses through the process of building bold, authentic brands that connect with their audiences and inspire growth. Whether you’re starting from scratch or refining an existing brand, I’m here to provide the guidance and expertise you need to succeed.

Blake Young

(formerly known as Penny Ransby)