Process
Whether you’re naming or re-naming a company, product, or service, we follow a proven, three-phase process designed to align with and enhance your strategic brand goals.
1/ Prepare
A name a small package. Often just a word or two, or a brief phrase–but it has a big job to do. We work closely with you to grasp the competitive landscape, context, and opportunities, ensuring the name we create makes the greatest impact. Forming the naming criteria, which ensures that all names are developed and assessed with a focus on supporting the brand’s overall identity and goals.
2/ Propose
In the Proposition phase, we turn the strategic plan and naming criteria into potential names. Naming is a process that involves many considerations. Our process encompasses business name and trademark screening, competitive landscape, URL acquisition, digital viability and cultural checks. A system designed to carefully and systematically ensure a well-rounded and effective name.
3/ Pick
Where the art and science of naming meet. We return to the decision criteria, as the foundation for evaluating and choosing the final name. Customised decision-making tools are used to organise and prioritise feedback. This helps translate visionary insights into clear decisions, guiding the selection of the final name, as a result choices are based on strategy, not personal preference.