Shirra Therapies is a new business in Christchurch, offering a unique blend of massage therapy and stretch therapy under one cohesive service. With a clear goal of combining these complementary modalities into a single, unified offering, the business required a name, brand identity, and all the tools necessary to launch and establish a strong presence in the market.

The project began with an in-depth strategy session to understand the synergy between massage and stretch therapy and how best to position Shirra Therapies as a comprehensive wellness provider. The focus was on creating a brand that reflected the balance, movement, and rejuvenation inherent in these services while ensuring accessibility and professionalism. This strategic foundation informed all aspects of the brand’s development.

A simple, yet striking visual identity was crafted to embody the dynamic yet calming qualities of Shirra Therapies’ offerings. The name “Shirra” is the clients last name and was chosen to represent the business so to draw on the years of experience and brand equity their name had already established in their market. A website was designed to provide seamless online booking and e-commerce functionality for future product sales, ensuring customers could easily engage with the brand. Supporting assets included signage, uniforms, stationery, and a suite of social media graphics, all designed to ensure consistent brand representation across touch points.

The comprehensive branding package gave Shirra Therapies a brave new presence in the Christchurch wellness market. The strategic combination of massage and stretch therapy was highlighted throughout the brand messaging and visual identity, helping potential clients understand and appreciate the unique value proposition. The website and booking system streamlined client engagement, while cohesive signage and uniforms established a polished, professional image.

This project exemplifies the power of brand strategy and design in launching a new business. By aligning every aspect of Shirra Therapies’ identity with its core offering, the project set a strong foundation for growth, visibility, and client trust in a competitive market.