Free resources packed with tips and tools to help you understand your brand.
Branding is the foundation of every successful business, and having the right tools can make all the difference. I know how overwhelming it can feel to build a brand from the ground up—that’s why I’ve created these free resources to give you clarity, direction, and confidence.
With 20+ years in branding and business, I’ve helped countless founders and small businesses turn ideas into strong, strategic brands. Now, I’m sharing that knowledge with you—practical tools designed to help you make smarter decisions and build a brand that truly connects.
Take what you need, put it into action, and start building a brand you’re proud of.
My commitment is to building brands with a solid foundation, that give business owners that leg-up we all need.
Business Model Canvas
The Business Model Canvas is a strategic tool that helps you visualise, analyse, and optimise your business model on a single page. It’s particularly useful for established businesses and startups to understand how they create, deliver, and capture value.
Defining Purpose Canvas
Your ‘why’ matters! This template helps you articulate your purpose clearly and concisely. Use it to clarify your mission, values, and impact, so you can connect with your audience and drive meaningful outcomes with confidence.
Brand Audit Checklist
Align Your Brand with Your Business Goals. Is your brand working for you—or against you? Use this Brand Audit Checklist to uncover gaps, refine your identity, and ensure your brand aligns with your business goals. Let’s make your brand standout!.
Lean Canvas
The Lean Canvas is a simple, one-page business planning tool designed to help you quickly outline and validate your business idea. It focuses on identifying the most critical elements of your business, making it an ideal framework for startups or any project in its early stages.
Product-Market Fit Canvas
This tool that helps you align your product with your target market’s needs, ensuring your offering solves real problems and delivers value customers are willing to pay for. It’s ideal for anyone looking to validate ideas, refine their approach.
Value Proposition Canvas
The Value Proposition Canvas is essential for businesses looking to design products or services that deeply resonate with their target audience. Gain clarity on how to differentiate your offering, improve customer satisfaction, and increase the likelihood of success in your market.
Empathy Map Canvas
A powerful tool for understanding your customers’ feelings, thoughts, and behaviours. By putting yourself in your customers’ shoes, you gain deeper insights into their needs, motivations, and pain points.
