ForFido is an innovative pet supplement brand entering the rapidly growing global pet nutrition industry. With a mission rooted in a love for good food, health, and animals, ForFido sought to establish a name and identity that would resonate with pet owners while setting the foundation for long-term growth. The project included strategy, visual identity, product packaging, an e-commerce website, and social media guidelines to prepare ForFido for a successful launch.

The strategy focused on capturing the joy and care that ForFido brings to pets’ lives, emphasising the brand’s dedication to enhancing pet health and mealtime experiences. The name “ForFido” was crafted to encapsulate the brand’s core promise: everything it does is for the love of dogs. This ethos was infused throughout the brand development, ensuring that every touchpoint told the story of their passion for nutrition and animal health.

The bold and approachable visual identity included a playful yet professional logo, a vibrant colour palette, and typography that reflected the brand’s modern and caring personality. A fully integrated e-commerce website was developed to showcase ForFido’s products, with seamless navigation, a user-friendly shopping experience, and space to share educational content about pet nutrition. Social media guidelines were also created to ensure the brand could consistently communicate its story and connect with pet owners across platforms.

The brand development work gave ForFido a platform to tell its story and establish a strong presence in the competitive pet supplement market. The cohesive identity not only reflects the brand’s love for animals but also highlights its expertise and commitment to quality. By positioning itself at the intersection of nutrition, care, and innovation, ForFido is well-equipped to capture the hearts of pet owners globally.

ForFido’s launch into the pet supplement industry is a testament to the power of a strong brand strategy. By building a foundation that celebrates the love of pets and good nutrition, ForFido is poised to thrive in a growing market, connecting with pet owners who want only the best for their furry friends. Everything ForFido does truly is for Fido.